Tags
UX/UI · Real Estate · Information Architecture · Search UX · Custom build
Client
Fonces
Search-First Real Estate UX
Real estate users don’t browse. They hunt—so I rebuilt the IA around search, filters, and clear next steps.
FONCES is a real estate business and needed a full website redesign to make the property search journey instantly clear. The goal wasn’t just a visual refresh — it was rebuilding structure and hierarchy so users could immediately understand what to do next. The site was custom-built, and I worked closely with developers throughout delivery.
Problem / Challenge
The existing information hierarchy didn’t match what users expect on a property website. Key actions weren’t surfaced early enough, so the experience required too much effort to understand “where do I start?” and “what’s the next step?”.
Goals
Restructure the information architecture around core tasks, surface primary CTAs above the fold (Search properties, Buy/Sell, key information), and lead the experience with search as the main entry point to guide navigation and discovery.
Process
I started by redefining the site structure and content hierarchy to better reflect the user’s mental model. From there, I redesigned the core templates end-to-end (Home, listing and property detail), iterating directly with developers to align UX intent with feasibility and ensure a high-quality bespoke implementation.
Solution
The final experience introduced a more organised and predictable structure across key pages. The most important actions were prioritised and visible immediately, with search positioned as the central element driving exploration and decision-making throughout the journey.
Outcome & key takeaway
The result was a clearer, more usable experience aligned with what users expect in a real estate journey. No quantitative tracking data was available for this project — but it reinforced a simple rule: when users arrive with strong intent, hierarchy becomes the product, and making the next step obvious from the first screen is everything.